"You Are What You Wear"

Thanks for that Free Spirit.

If the shop wasn't already a total bastardisation of anything good about alternative sports and culture then it surely is now. The truth about these companies, about the bands that explode with hits on myspace or the people whose twitters are read is that it is done so with the intentions of men and women in expensive suits. Don't forget that.

I understand that Quicksilver, Animal etc. etc. are multinational companies and clearly were always destined to be and to be honest I couldn't give three hoots. But when the silly little impressionable youths only preoccupied with bebo, facebook, skins, shite 80's throwback 'indie' and whatever else will be along in a few months can't see this then I guess we wave goodbye to authenticity forever.

Clearly, it's easy to claim that authenticity is manufactured just about everywhere but it's not true, that's just what businesses want us to think in order to stop us looking for that true authenticity. Businesses want to bring it to 'us' to stop us making it for ourselves. Yes it's fairly obvious, but I bet you take it for granted.

With just about everyone in the world uneasy with venturing from what is acceptable, now that facebook forces us to compare every and any bloody thing happening in our social lives, I guess we're not even allowed to complain that this is the way it is.

Shame really, because it seems to me that it has suddenly become unneccesarily hard for people to find the truely alternative side of life. How? Because they think they already have it and that actually is a shame.

So no - Free Spirit, you are wrong. You are not what you bloody wear, you are not what you post yourself posing as in facebook, you are not the culmination of your twitters, you are what you do away from all that crap.

Fools.....rebel!